Perecman Firm
Capturing Legacy: Corporate Portraits for The Perecman Firm
Recent Work: Corporate Photography for The Perecman Firm
I'm excited to share some recent corporate photography I did with The Perecman Firm. They came to me for updated headshots, meeting shots, and executive portraits for their website refresh, and it turned out to be one of those projects that really stayed with me.
Finding the Perfect Setting
We secured a beautiful space in the Spiral building at Hudson Yards, and wow—what a location. The panoramic NYC views and sleek interiors were exactly what we needed to give their brand that refined, elevated feel. Those floor-to-ceiling windows provided incredible natural light that made every shot pop.
The space itself felt like the perfect match for a top-tier law firm in the heart of New York.
More Than Just Corporate Headshots
What really struck me about The Perecman team is how genuinely passionate they are about their work. Their mission says it all: "The Perecman Firm is driven by a fierce commitment to securing justice and life-changing compensation for seriously injured New Yorkers, no matter their background or circumstances."
You could feel that commitment during every part of the shoot. During the meeting photos, I watched these attorneys lean in with real intensity—this isn't just another law firm going through the motions. These are people who know their work changes lives, and that shows up in how they carry themselves.
A Portrait with Deep Meaning
One of the most meaningful aspects of this shoot was capturing founder David Perecman's portrait. Sadly, he passed away just a couple of months after our session. Looking back, I feel incredibly honored to have documented not just his professional presence, but a piece of the legacy he built.
I also had the privilege of photographing his son Zach, who's now carrying forward his father's vision alongside the firm's other partners. There's something really powerful about capturing that generational transition—the passing of values and dedication from one leader to the next.
Why This Project Stood Out
Corporate photography works best when there's authentic purpose behind the polished exterior, and The Perecman Firm delivered that in spades. They operate at the highest levels of New York's legal world while never losing sight of the real people they're fighting for.
The contrast between our sleek Hudson Yards location and their genuine, down-to-earth mission created the perfect visual story for their brand.
This shoot reminded me why I love what I do. When you're working with people who are truly passionate about their mission, it shows up in every frame. The images we created aren't just website content—they're a testament to a firm's unwavering commitment to justice and a lasting record of the leadership that makes it all possible.
